Elev

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Cases de sucesso

Geração de leads e posicionamento no Google.

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Reestruturação da marca nos meios digitais.

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Elev Investimentos

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A Elev é um escritório de investimentos do estado do Espírito Santo vinculado à XP Investimentos. Com mais de 15 anos de experiência no mercado financeiro, a empresa conta com uma equipe multidisciplinar com foco em prestar uma assessoria de investimentos de excelência aos clientes. Hoje, a Elev gerencia ativos de empresas e pessoas e se destaca como uma das maiores corretoras do ES, atuando também no Sul da Bahia e Norte do Rio de Janeiro.

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Elev Investimentos

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A Elev é um escritório de investimentos capixaba vinculado à XP Investimentos. Com mais de 15 anos de experiência no mercado financeiro, a empresa conta com uma equipe multidisciplinar com foco em prestar uma assessoria de investimentos de excelência aos clientes. Hoje, a Elev gerência ativos de empresas e pessoas e se destaca como uma das maiores corretoras do ES, atuando também no Sul da Bahia e Norte do Rio de Janeiro.

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Tradição de família há 56 anos
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A Monte Libano é tradição de família há 56 anos, levando até você os sabores da padaria, confeitaria e cafeteria. Nosso posicionamento reflete a atenção com os nossos clientes e a qualidade diferenciada de nossos produtos, investimos em uma combinação de ingredientes de qualidade para compartilhar com você o que há de melhor na panificação.

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saiba mais sobre o projeto

O desafio e o briefing.

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Percebendo que o antigo site do escritório não gerava leads, não estava bem posicionado no Google e que não havia um trabalho de produção de conteúdos orgânicos para conversão, além da ausência da automação de marketing, a Elev buscou solucionar estes problemas com o intuito de ser constatada no mercado de investimentos como um escritório pioneiro no ramo.

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Inovação, competência desempenho

A solução.

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O primeiro passo para sanar as necessidades do cliente foi reestruturar a marca nos meios digitais com a criação e desenvolvimento de toda a comunicação digital, incluindo redes sociais e website. 

A partir daí foi realizada a implementação das modernas metodologias de ABM e Inbound Marketing, com gestão de dados e relacionamento feitas através do SalesForce, RDStation CRM e o RDStation Marketing, algumas das principais ferramentas de automação de marketing.

Com isso, foi executada a análise de dados e tomada de decisões orientada para identificar personas, trabalhar campanhas direcionadas no digital e apoiar nas estratégias para eventos presenciais e online. 

Outras estratégias adotadas foram: o tráfego pago para campanhas direcionadas e atração de prospects no Google ADS, Facebook ADS e Linkedin ADS com base nas personas: “CEO e Gestores de TI”; o acompanhamento de prospects no funil para análise da assertividade das campanhas e também a Gestão de redes sociais.

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Acreditamos na importância da experiência

Os benefícios.

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Apesar da parceria recente, os frutos do trabalho da GB Creative já geraram 10 excelentes conversões em clientes para a Elev Investimentos.

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